Please respond to the following Strategy Map

Please respond to the following Strategy Map

Per the text, the health care industry is known as one of the most complex operational environments, placing a premium on excellence in strategic planning and management. Determine the key reasons why health care marketing professionals should realize such complexity. Provide an example to support your rationale.

Appraise the value offered by Ries and Trout’s Marketing Warfare Strategies in assisting in the understanding and implementation of competitor-oriented marketing strategies that can be employed to increase market share. Provide at least two (2) specific examples of the Ries and Trout’s Marketing Warfare Strategies Model that apply within a health care organization with which you are familiar.

Please respond to the following: “Marketing Plan”

Justify the value of marketing plans as instruments that compel marketers to think about upcoming periods, perform routine marketing analyses and audits, and set marketing goals and objectives such as Return on Investment (ROI), etc. Provide one (1) example of the use of marketing plans in this fashion to support your rationale.

Decide whether or not you believe Philip Kotler’s Marketing Plan Model provides a useful framework for developing an effective marketing plan. Provide at least two (2) specific examples of the Philip Kotler’s Marketing Plan Model that apply within a health care organization with which you are familiar.

HTL 362V What Is Statistics and Why It Is Important to Health

Sciences?

EXERCISE 27

Calculating Descriptive Statistics

1. What is the mean age of the sample data?

Answer: The mean age of the sample data is 56.30

2. What percentage of the patient never used tobacco?

Answer: 20% of patients never used tobacco

3. What is the standard deviation of age?

Answer: The standard deviation of age is 19.260

4. Are there outliners among the values of age? Provide a rationale for your answer.

Answer: There is no significant outlier. When looking at the numbers there is not one median number or any number that is too low or too high from the set.

5. What is the range of age values?

Answer: The range of age values is 51

6. What percentage of patients has been taking Infliximab?

Answer: 30% of patients had been taking Infliximab

7. What percentage of patients had rheumatoid arthritis as their primary diagnosis?

Answer: 50% of patients had rheumatoid arthritis as their primary diagnosis

8. What percentage of patients had irritable bowel syndrome as their primary diagnosis?

Answer: 30% of patients had IBS

9. What is the 95% CI for age?

Answer: The lower bound is 47.72

The upper bound is 70.28

10. What percentage of patients has psoriatic arthritis as their primary diagnosis?

Answer: 10% have psoriatic arthritis as their primary diagnosis