Marketing International Business: Branding, Communications, and Business Relationships”

Marketing International Business: Branding, Communications, and Business Relationships

Level 7

Title of Assignment

British Petroleum in Southern USA coastal regions (Culture & CSR)

This is an INDIVIDUAL assignment and should be presented in a REPORT style format with a word count of 3000 words (excluding appendices and references).

The editorial requirements for the assignment are:

Font type: Times New Roman

Font size: 12

Double line spacing

1. An INDIVIDUAL Report (50% of total marks)

To what extent and why should British Petroleum adapt its brand image to enhance its acceptability with the socio cultural and ethical requirements within the Southern USA coastal regions?

In your answer you should ensure that the following are discussed:

1. The role of cross cultural communications in stakeholder relationships.

(30%)

1. Culture in ethics and corporate social responsibility (CSR)

(30%)

1. The brand as a means of international communication

(30%)

1. Spelling, grammar and references
   (10%)

Directed reading includes, but is not confined to:

Balmer, J. M., Powell, S. M., & Greyser, S. A. (2011). “Explicating Ethical Corporate marketing. Insights from the BP Deepwater Horizon Catastrophe: the Ethical Brand that Exploded and then Imploded”. Journal of Business Ethics, 102(1), 1-14.(https://link.springer.com/article/10.1007/s10551-011-0902-1)

“The Deepwater Horizon oil spill and the Gulf of Mexico fishing industry”. Congressional Research Service, Library of Congress, 2011.(https://fpc.state.gov/documents/organization/159014.pdf)

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