LASA 2 Analysis of a Personality Carl Jung

Module 5 Assignment 1 LASA 2 Analysis of a Personality Carl Jung

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For this assignment, you will have a chance to put into practice all you have been learning throughout this course. You will analyze the personality development of one of the theorists studied in this course from three different theoretical perspectives.
Choose one of the theorists you have studied this term. Use your textbook, the Internet, and the University online library resources to research the life history of the theorist.
Do the following:
1. Describe the major life events of the theorist that you feel influenced his or her personality development.
2. Describe the cultural influences that had an influence on the chosen theorist’s personality development.
3. Analyze this person from Freud’s psychoanalytic perspective.
4. Analyze this person from two other theoretical perspectives studied in this course, except for the trait perspective.
5. Summarize and present your critical opinion about how well (or not) these theories explain the person.
Write a 5–7-page paper in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M5_A1.doc.

  1. Read the McDonald’s Case Study located in the Case Study section of the text.
  2. Write a summary of the case study. In your summary, be sure to discuss the external environment in which McDonald’s operates and how the environment influences its strategy.
  3. Note: a summary is a comprehensive and yet brief form of the case study. It is considered a critical thinking exercise.

Your summary should be a minimum of 2 pages in length and must be in your own words. Include 3-5 references. Only one reference may be from the internet (not Wikipedia). A detailed explanation of how to cite a course using APA can be found here (link). Include a title page with your submission. Only the body of the paper will count towards the page requirement.

This case was written by Dr. Sam DeMarie, Pam Manhart, and Dr. Charles B. Shrader all of the Department of Management, College of Business, Iowa State University, December 28, 2010. It is intended to be used as a basis for classroom discussion rather than as a demonstration of either effective or ineffective management of a situation. The dialog included in the case is fictional and is for illustrative purposes only.

Samuel M. DeMarie, Pam Manhart and Charles B. Shrader

McDonald’s: From Big Mac to P’tit Plaisir

Introduction1, 2, 3

Jim Skinner, current CEO of McDonald’s Corporation, sat in his office and reflected on his company’s recent experiences. The firm had overcome many obstacles in its quest to be viewed as a valued business partner in each of its operating regions. The future looked bright.

Was it only a few short years ago that McDonald’s had been the focus of demonstrations and sometimes violent protests? McDonald’s had doggedly used its tried and true business practice of standardization to create a consistent customer experience throughout the world. This allowed the company to become the world’s largest fast food restaurant business. Yet somehow this previously sound business strategy had unintentionally led to the company becoming an icon for much that was wrong with global business. Those were challenging times and required significant changes to rebuild the global brand of McDonald’s.

LASA 2 Analysis of a Personality Carl Jung

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