Marketing in a Global Economy

Marketing in a Global Economy

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Read the article: “Airbnb and the Unstoppable Rise of the Share Economy”.

A recent trend in the consumer marketplace is the ability for a consumer to share their personal belongings, such as their homes/apartments, autos, tools, bicycles, and so forth. The shared economy has now become a multibillion dollar business.

In a three- to four-page paper (not including the title and reference pages):

  • Explain how this concept is disrupting our traditional economy.
  • Describe whether the shared economy is creating new value for the consumer or if it is just replacing existing business.

Assignment Overview Based on your knowledge of discourse communities after our class readings, our class discussions, and our group activities, you will produce an Annotated Bibliography that engages an original research focus. You will have the opportunity to engage in processes for reading, writing, and research, as well as understand writing as a social process.

Rhetorical Situation For an audience of peers, generate an Annotated Bibliography designed around an original research focus. A community in which you participate should inspire this focus.

Assignment Details Using your research focus to drive your investigation, your Annotated Bibliography should include a minimum of seven (7) sources, with a maximum of ten (10). Each source should have a correct bibliographic citation in the format (MLA or APA) of your choice and three paragraphs: 1) a summary, 2) an evaluation of the rhetorical situation, and 3) a reflection that considers how the source answers your research focus.

Social Psychology Network

Due Date: Mar 08, 2015 23:59:59       Max Points: 20

Visit the Social Psychology Network website. The website provides a number of links regarding conflict and antisocial behavior.

Write a paper of 250-500 words in which you summarize what you learned.

Prepare this assignment according to the APA guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

You are not required to submit this assignment to Turnitin, unless otherwise directed by your instructor. If so directed, refer to the Student Success Center for directions. Only Word documents can be submitted to Turnitin.

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