Strategic change and management essay : Starbucks’s change management

Strategic change and management essay : Starbucks’s change management

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Intend of the essay is to talk about organizational strategic change. For that, report discusses a model of an organization Starbuck’s strategic change. Afterward, the model’s relevance with current economy has been evaluated. In this context, all the issues related to strategic change have been noticed and discussed in depth. In contrast, intervention techniques and their value of use have also been highlighted. Next, this research report has explained the need for strategic change in Starbucks. Moreover, the factors which are driving the need for organizational strategic change in Starbucks have been illustrated. This paper has also illustrated the development of model involving and associating all the stakeholders in planning of change. In addition, a few change management strategies have been developed taking stakeholders along in planning framework of change. The strategies defined in paper also ensure managing resistance to change. Therefore, a plan to implement a new model for strategic change has been described at the end. Similarly, paper has also identified different multiple measures to monitor the changes and its effect.

1.      Introduction:
Many organizations make strategic changes and implement new processes and policies in this regard. Some of these changes take place from ongoing management fads like organizational culture change, empowerment, engineering in business process and sum of quality. On the other façade of strategic change, initiatives are driven by the organization’s need in order to make themselves sustainable in strong competitive conditions. Moreover, strategic change involves strategy, structure, frameworks, processes and organizational culture. In addition, the difficult part of this is to bring about changes in the way an individual behave within a company (Bloodgood & Morrow Jr, 2003). Here, Starbucks has been chosen for discussing its strategic change model, related issues and stakeholders’ involvement in the development of change plan.

Strategic change and management essay : Starbucks’s change management

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